Founded in 2014 by the Junior League of London, the Little Black Dress Initiative (LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media to illustrate the restrictions poverty places on choices, opportunities, and access to resources. Advocates wear one black dress (or outfit) for five consecutive days, in an effort to spark conversations and awareness about poverty and related issues.
The Junior League of Atlanta (JLA) launched the Little Black Dress Initiative in 2015 and has raised more than $300,000 to support the mission of the JLA since its inception, engaging more than 250 women locally as advocates.
This year, the Junior League of Atlanta will host its annual campaign in partnership with Northside Hospital -- January 22-26, 2024. Our focus for this year’s advocacy and fundraising initiative will be to raise awareness and funds to actively address the root causes of inequities impacting women and children in Metro Atlanta. Our ultimate goal is to positively impact the self-determination of women and children in the communities we serve.
JLA In Action!
Journey to Literacy, created by the JLA in 2009, distributes hundreds of books each year to families visiting public libraries in targeted areas of Atlanta, as well as to children supported by JLA partners. Journey to Literacy also works to engage children and families in activities that enhance the experience of each story. The JLA additionally sits on a number of regional coalitions in Atlanta that focus on early childhood education, including the Georgia Infant-Toddler Coalition and Promise All Atlanta Children Thrive (PAACT), both administered by JLA partner GEEARS (Georgia Early Education Alliance for Ready Students), and Learn4Life.
We are so grateful to our Presenting Sponsor Northside Hospital for working with us on this important initiative!
2024 LBDI Presenting Sponsor
Our Mission
The Junior League of Atlanta, Inc. (JLA) is an organization of women whose mission is to advance women's leadership for meaningful community impact through volunteer action, collaboration, and training.
